Targeted Marketing > Services

Targeted Marketing

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Reach More Customers

Near real-time validation of your ‘golden’ customers, using their up-to-date contact information

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Save Time & Money

Minimise costs and maximise revenue

20% customers make up 81% revenue

Empower your team with data accuracy and reliability to make informed decisions, respond with speed and gain valuable insights

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Build Better Campaigns

Automated and continuous processing

Utilise data-driven strategic insights and analytics to effectively target your market segments

Right place, right time, right message

%

Targeted Electronic Communications, will increase revenue by

Overview

All too often, businesses have misleading or incomplete information, which ultimately produces incorrect findings and results in actions and decision-making, that do not meet the intended objectives.

Everything Data’s platform will build your e-marketing efficiencies, providing an exquisite customer experience.

In summary,

Automatically providing a seamless mapping of every customer’s journey
Have the right information available to make informed decisions, respond with speed and gain valuable insights

Everything Data’s key pillars are:

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Single Source of Truth

All data sources across your enterprise, automatically integrated with our central repository, which includes (and is not limited to): customer, sales and product data.

Consolidated, clean and usable.

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Single Customer View

Customer data platform (CDP) delivering your ‘golden’ customer records, containing up-to-date attribute information, for each unique customer and an aggregation of all customer interactions and communications across all channels.

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Omni-channel Capabilities

Creating a seamless customer experience, regardless of channel or device.

Challenges

Customers

Summary of key findings that is causing an inability to communicate with customers effectively, which leads to:

bad customer experience
inefficiencies
wasted costs

Customers That Have Moved Address In The Last 5 Years 39% 39%
Email Wrong 13% 13%
Customers Satisfied With Customer Service 7% 7%

Phone Numbers Change Every Day

Stored Addresses Are Incomplete every week

Marketers

Summary of findings that marketers have highlighted as being their main challenges in delivering e-marketing efficiencies for businesses.

Unable To Merge Profile Fragments 57% 57%
Lack Ability To Collect And Connect Data Across Channels 55% 55%
No Single Customer View In Place 33% 33%
Insufficient Cross-channel Coverage 30% 30%
Customer Profile Data Decay 20-24% 20-24%

Benefits

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Data-Driven Strategic Insights

Automations based on:

Segmentation, trends and tribes

Patterns, behaviours and interests

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Advanced Analytics

Dramatically empower your team with improved data capabilities

customer, sales, product, price, stock and communications in one central repository

Establish true customer value profiling (CVP)

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Tailored Client Customisations

Ability to quickly extend Everything Data’s platform that provides all the core functionality to achieve each clients targeted marketing needs

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Campaign Management

Personalised customer journeys

Tailored interactions

Right place, right time, right message

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Surveying

Track and analyse customer satisfaction

Capture customer experiences and feedback, to generate net promoter score (NPS – overall level of satisfaction)

Improve customer engagement and refine customer retention strategies for wide-scale operations

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