Customer Data Platform
connect with your Customers
Know your customers
20% customers make up 81% revenue
Deliver exquisite customer experiences
Maximise customer satisfaction and loyalty
empower your team
Exponential knowledge
Have the right information available to make informed decisions, respond with speed and gain valuable insights
Confidence, productive and effective to focus and drive outcomes
grow your business
Increase customer acquisition, customer retention and revenue
Near real-time business intelligence and data-driven strategic insights
Establish e-marketing efficiencies
Speed to market response
Overview
Everything Data’s customer data platform (CDP) resides on our secure cloud-based SaaS environment.
Your data sources will automatically integrate with our central repository (ultimately, establishing a single source of truth, across your enterprise).
You’ll benefit from the customer data platform’s enabled features, which can be further customised to your specific needs.
Master Data Management
Automated processing (validation, correction and mapping) of all your data sources.
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Eliminate dirty data
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Reduce data duplication
Single Source of Truth
All customer data sources integrated into one central repository.
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Establish single customer view
Business Intelligence & Insights
Improved data capabilities, enabling data-driven strategic insights and advanced analytics.
Campaign Management
Your campaigns will provide:
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Personalised customer journeys
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Tailored interactions – right place, right time, right message
Surveying
Our surveying module will:
Track and analyse customer satisfaction
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Capture customer experiences and feedback, to generate net promoter score (NPS – overall level of satisfaction)
Reporting
Access to our reporting suite, which can be extended to your specific needs.
Single Customer View
Fundamentally, the term ‘single customer view’ (SCV) is the process of automatically generating ‘golden’ customer records containing up-to-date attribute information of each customer, across your enterprise.
Our automated process will achieve your holistic SCV, by mapping all your data sources into our customer data platform.
Furthermore, for each unique customer, you’ll be able to aggregate all customers interactions and communications across all channels, which will dramatically empower your team, so you can grow your business. Your customer connections will deepen and become enduring.
The high-level steps to achieve single customer view are:
Cleanse
Validate, standardise and correct customer details from all your data sources.
Dedupicate
Map cleansed customer records across all data sources into the ‘golden’ customer groupings.
Rationalise
Populate latest up-to-date customer attribute values for each ‘golden’ customer record.
Challenges
Below are some of the main challenges that businesses are experiencing in achieving ‘single customer view’ (SCV)
Technology
%
Insufficient Cross Channel Coverage
Customer
%
No Single Customer View
Phone Numbers Change Every Day
Benefits
Increased Customer Acquisition & Retention
Maximise customer satisfaction, customer loyalty and revenue
Refine retention strategies for wide-scale operation
Improved Customer Engagement
Personalised customer journeys
Tailored interactions – right place, right time, right message
Track and analyse customer satisfaction
Targeted Cross-Channel Marketing
Automated and tailored campaigns and surveys
Data Accuracy & Reliability
Consolidated, clean and usable
Data-Driven Strategic Insights
Segmentation, trends and tribes
Advanced Predictive Analytics
Ability to identify patterns, behaviours and interests
Automated Personalisation
Resulting in profits uplift
Location Intelligence
Utilise geographic location, based on validated & up-to-date customer addresses
Are you ready to start?
WE SURE ARE