Data in our Changing World

Data in our Changing World

Data in our Changing World Businesses today, understand the importance of having meaningful data. Having a Single Source of Truth (SSOT) enables businesses to have the right information available to make informed decisions, respond with speed and gain valuable...
Building E-Marketing Efficiencies

Building E-Marketing Efficiencies

Building E-Marketing Efficiencies Businesses are realising the benefits of utilising digital platforms for their marketing needs. Researchers have indicated that 58% of all business revenue is attributed to targeted electronic communications. However, researchers have...
SCV: What You Should Know…

SCV: What You Should Know…

SCV: What You Should Know… The abbreviation ‘SCV’ stands for Single Customer View, also known as 360° View of Customer. SCV is the process of automatically establishing your ‘golden’ customer records in real-time, across your enterprise....
GDPR: Impact On Australian Businesses

GDPR: Impact On Australian Businesses

GDPR: Impact On Australian Businesses First, i’d like to mention that the following information does not constitute legal advise. Rather this blog is intended as informational only to gain a general understanding about GDPR and the impact it has on Australian...
Bad Data, Good Data. You Choose?

Bad Data, Good Data. You Choose?

Bad Data, Good Data. You Choose? With an exponential growth of information being captured and analysed, having the right information at hand, is the ‘key to success’. All too often, we have misleading or incomplete information, which ultimately produces...

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